Who we are
We’re your commercial co-pilot.
At Seed EO, we help ambitious businesses unlock clarity, capability, and capital to scale or exit — strategically and sustainably.
We work across startup, scale-up, and succession stages.
Seed EO
At Seed EO, we act as the commercial co-pilot for ambitious businesses — helping founders and owners get clear, focused, and ready for what’s next.
Whether you're scaling up, stepping back, or shifting direction, we bring strategic partnership with sleeves-rolled-up execution. No fluff. No jargon. Just honest conversations and practical action.
Our style is down-to-earth, candid, and deeply invested in your success. We don’t just give advice — we help you move.
Our approach
At Seed EO, we believe in being the commercial co-pilot for ambitious businesses.
We guide founders and business owners to be clear, focused, and prepared for their next steps—whether that involves scaling, succession, or venturing into something new.
Our approach is straightforward and down-to-earth, ensuring we speak with honesty, transparency, and without unnecessary jargon.
We are here as strategic partners who provide real, sleeves-rolled-up support, always with the aim of driving meaningful action and inspiring confidence in navigating the journey of business growth.
We flex to fit
We’re not a consultancy. We’re your commercial co-pilot — sleeves rolled up, laser-focused, and outcomes-driven.
What makes us different? We shape the team around the challenge — not the other way around. That might mean strategy and execution from Erin, branding from a creative partner, operations support, or funding expertise from a seasoned specialist. You get senior, tailored support — without the overhead of hiring full-time.
We work how you need us: as a trusted pair of hands driving a critical project so you can stay focused on the main game — confident it’s getting done. We can plug in as an embedded team member, a short-term force multiplier, or a fractional exec alongside your crew. Flexible. Fast. Fit-for-purpose.
Whether you’re raising capital, preparing to exit, or untangling a complex strategic pivot, we’ll help you clarify the vision, cut through the noise, and make confident moves forward.
Seed EO pulls in the right expertise for the job — sometimes that’s just one sharp operator, other times it’s a curated team of trusted partners. All have been in the arena and know how to deliver. We’re here to help you get the right things done, at the right time, with the right people.
Erin Wansbrough
Founder, strategist, and straight-talker. Erin brings over 25 years of experience across ambitious ventures and complex organisations. She’s known for helping leaders cut through the noise, sharpen their thinking, and lead with clarity and heart.
Deeply connected across the innovation and business landscape, Erin brings a vetted network of experts — knowing who to trust, when to bring them in, and how to filter signal from noise to get results.