Commercial Architect for Innovation and Growth
I work with founders and organisations at the moments that matter most — raising investment capital, market entry, commercial pivots, and the hard transitions that determine whether a venture scales or stalls.
When the stakes are high, clarity matters.
Let's make a time to connect
The Moment
You are here because something important is at inflection.
You are preparing to raise capital
Your research or IP has promise but lacks commercial structure
Growth has stalled
Governance and management are misaligned
Your funding narrative does not withstand scrutiny
You do not need more advice. You need someone beside you who has been here before, can cut through the noise, and help you move forward with confidence.
Clear focus. Bold execution.
Who I Work With.
Founders at inflection You have something real. Now you need the commercial architecture to take it further — capital strategy, market entry, and the operational discipline to scale without losing what makes you different.
Organisations navigating change Revenue has plateaued, the model needs rethinking, or the team is pulling in different directions. I help leadership teams cut through the noise and move with confidence.
Boards and investment panels An independent commercial lens on portfolio companies, investment decisions, and strategic pivots — from someone who has sat on both sides of the table.
How I Work
Commercial Strategy Intensive A focused, time-bounded engagement to cut through ambiguity. I help clarify your market position, sharpen your capital narrative, and build an execution plan you can actually move on. Typically 6 - 12 weeks.
Fractional Commercial Partner I step inside as a senior commercial operator — owning the pipeline, the investor relationships, or the market entry strategy — for as long as you need me. No overhead, no ramp-up time. Just execution.
Governance & Advisory Board-level commercial perspective for investment panels, research portfolios, and governance committees. I bring pattern recognition from 25 years across NZ's most ambitious ventures.